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Quick Tips for Website Speed That Will Help Your SEO

People keep telling you that your site is slow and Google is giving you a thumbs down performance score. Here are some actionable steps you can take right now to improve your site speed. January 6, 2020

E-commerce Website Development: 5 Reasons Your WooCommerce Site Isn’t Working

E-commerce website development tip: If you don’t consistently practice end-to-end testing, your WooCommerce site can actually hurt your business. December 30, 2019

E-Commerce Site Refresh: When is it Time to Update Your E-Commerce Site?

According to Oberlo, an E-Commerce marketplace that specializes in dropshipping, it is estimated that there will be 1.92 billion digital buyers throughout the world in 2019. This means that having and maintaining an E-Commerce site is now more important than ever. However, some businesses fall short when it comes to generating site traffic and keeping [...] December 27, 2019

3 Things to Stop Right Now for a More Productive SEO Strategy in 2020

The new year brings many opportunities to try new things with your website and your marketing strategy. Exciting new trends and changes in these fields give you many options for sprucing up your online presence. One focus you might want to adopt for the new year, however, is to also stop doing certain things that [...] December 20, 2019

Sudden Shut Down of 20 Web Hosting Companies Leave Hosting Customers in a Pickle

Recent news described the sudden closure of at least twenty different VPS web hosting entities and the dangers of low budget shady web hosting providers. December 13, 2019

Making Your Website More Human: 7 Content Marketing Tips

Good service is about good relationships. This is pretty hard to convey on a website sometimes. Here are seven ways to make your website more human. December 6, 2019

7 Insights Gained from This Year’s Holiday E-Commerce Statistics

We may have barely finished our turkey and stuffing, but the holiday e-commerce shopping season is already in full swing. Early estimates and numbers indicate that it will be a very successful season at that. Businesses looking to capitalize on the approximately $1 trillion up for grabs between now and the end of December can [...] December 5, 2019

10 Holiday Marketing Mistakes You’re Probably Making

Billions of dollars are on the line during the holiday season. Savvy marketing can help you earn a larger share of this money, even if you are a small business instead of a major retailer like Amazon. In order to make the most of your holiday marketing, however, you have to avoid some common mistakes. [...] December 2, 2019

Drive Offline Foot Traffic with Your E-Commerce Websites

Many people think of brick-and-mortar stores and e-commerce websites as two contradictory options. People either purchase online or offline. They are either virtual traffic or foot traffic. The reality, however, is that websites and physical stores can work together to drive increased sales for your business. And with 91 percent of retail sales taking place [...] November 22, 2019

Small Business Holiday Prep: Focused and Affordable

As small businesses prepare for the holiday influx of spending from consumers, they need to focus on strategies that will maximize their exposure and capacity while minimizing effort and cost. November 16, 2019

Simplify the Checkout Process for Better Results

With about 70 percent of customers leaving the checkout process early, it is important for your bottom line to create a process that consumers enjoy and trust. November 13, 2019

Improve Website Security and Customer Confidence with an SSL Certificate

Every business wants their website to be secure. Every client wants the businesses with which they interact to be secure as well. Unfortunately, not every business possesses a secure website. Ignoring important security steps usually occurs because the business finds the process of securing their site to be too complicated, too expensive, or unnecessary. [...] October 28, 2019

Are Keywords Still Important for SEO?

Back in the early days of search, keywords were the heart and soul of search engine optimization. Filling content with the right search terms was an almost guaranteed way of drawing in visitors and making money off of your site. Today, some argue, keywords are no longer necessary. Google’s algorithm is so advanced that it [...] October 21, 2019

Search Marketing and ROI: Facts and Figures to Support Its Profitability

If you are spending money on digital ads, it is very important that your ads earn you a satisfactory ROI. Can search marketing deliver? October 17, 2019

4 Simple Ways to Reverse Shopping Cart Abandonment

Shopping cart abandonment is a common problem among e-commerce websites. Overall, about 78 percent of people abandon a shopping cart after adding one or more items. Sometimes, they leave before beginning the checkout process. At other times, they leave at some point during checkout. Either way, these lost customers represent lost profits. For businesses willing [...] October 14, 2019

4 Tips to Speed Up Website Loading Speed Today

Here are four tricks that can help get you on the right track and show some instant results in your website speed. October 11, 2019

PPC Advertising vs. SEO

PPC advertising and SEO have the same end result: Placing your website at the top of the search results. Their methods for achieving this goal, however, differ. October 9, 2019

The Difference Between Hiring a Freelancer vs. a Digital Agency to Build Your Website

Your web design vendor is an important decision. When considering the route that best fits your needs, consider the differences and the possible trade-offs. September 27, 2019

Add Value to Your Website with Website Videos

People are not just using website videos for entertainment. Video content is used to educate and influence buying decisions. September 19, 2019

Web Design Challenges and Solutions for Nonprofit Websites

A nonprofit cannot go about designing a website that is just like a regular business site. It needs different tools, different solutions, and a different approach to succeed at its unique mission. September 17, 2019

Security Solutions for E-Commerce Payment Integration

Integrating payment gateways into your e-commerce website is a necessary step if you are to conduct online transactions with your customers. September 15, 2019

Voice Assistants Are Changing How People Search

Voice assistants are also now revolutionizing how people search, and therefore, how marketers approach search engine optimization. September 9, 2019

Multilingual Websites: Ways to Make a WordPress Site Multilingual

With WordPress being a leading platform for websites, it seems fitting to explore all the ways that you can support multiple languages with WordPress. Here are some approaches for multilingual websites. August 26, 2019

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