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Making Your Website More Human: 7 Content Marketing Tips

Good service is about good relationships. This is pretty hard to convey on a website sometimes. Here are seven ways to make your website more human. December 6, 2019

10 Holiday Marketing Mistakes You’re Probably Making

Billions of dollars are on the line during the holiday season. Savvy marketing can help you earn a larger share of this money, even if you are a small business instead of a major retailer like Amazon. In order to make the most of your holiday marketing, however, you have to avoid some common mistakes. [...] December 2, 2019

Drive Offline Foot Traffic with Your E-Commerce Websites

Many people think of brick-and-mortar stores and e-commerce websites as two contradictory options. People either purchase online or offline. They are either virtual traffic or foot traffic. The reality, however, is that websites and physical stores can work together to drive increased sales for your business. And with 91 percent of retail sales taking place [...] November 22, 2019

Small Business Holiday Prep: Focused and Affordable

As small businesses prepare for the holiday influx of spending from consumers, they need to focus on strategies that will maximize their exposure and capacity while minimizing effort and cost. November 16, 2019

Simplify the Checkout Process for Better Results

With about 70 percent of customers leaving the checkout process early, it is important for your bottom line to create a process that consumers enjoy and trust. November 13, 2019

Improve Website Security and Customer Confidence with an SSL Certificate

Every business wants their website to be secure. Every client wants the businesses with which they interact to be secure as well. Unfortunately, not every business possesses a secure website. Ignoring important security steps usually occurs because the business finds the process of securing their site to be too complicated, too expensive, or unnecessary. [...] October 28, 2019

Are Keywords Still Important for SEO?

Back in the early days of search, keywords were the heart and soul of search engine optimization. Filling content with the right search terms was an almost guaranteed way of drawing in visitors and making money off of your site. Today, some argue, keywords are no longer necessary. Google’s algorithm is so advanced that it [...] October 21, 2019

Search Marketing and ROI: Facts and Figures to Support Its Profitability

If you are spending money on digital ads, it is very important that your ads earn you a satisfactory ROI. Can search marketing deliver? October 17, 2019

4 Simple Ways to Reverse Shopping Cart Abandonment

Shopping cart abandonment is a common problem among e-commerce websites. Overall, about 78 percent of people abandon a shopping cart after adding one or more items. Sometimes, they leave before beginning the checkout process. At other times, they leave at some point during checkout. Either way, these lost customers represent lost profits. For businesses willing [...] October 14, 2019

4 Tips to Speed Up Website Loading Speed Today

Here are four tricks that can help get you on the right track and show some instant results in your website speed. October 11, 2019

PPC Advertising vs. SEO

PPC advertising and SEO have the same end result: Placing your website at the top of the search results. Their methods for achieving this goal, however, differ. October 9, 2019

The Difference Between Hiring a Freelancer vs. a Digital Agency to Build Your Website

Your web design vendor is an important decision. When considering the route that best fits your needs, consider the differences and the possible trade-offs. September 27, 2019

Add Value to Your Website with Website Videos

People are not just using website videos for entertainment. Video content is used to educate and influence buying decisions. September 19, 2019

Web Design Challenges and Solutions for Nonprofit Websites

A nonprofit cannot go about designing a website that is just like a regular business site. It needs different tools, different solutions, and a different approach to succeed at its unique mission. September 17, 2019

Security Solutions for E-Commerce Payment Integration

Integrating payment gateways into your e-commerce website is a necessary step if you are to conduct online transactions with your customers. September 15, 2019

Voice Assistants Are Changing How People Search

Voice assistants are also now revolutionizing how people search, and therefore, how marketers approach search engine optimization. September 9, 2019

Multilingual Websites: Ways to Make a WordPress Site Multilingual

With WordPress being a leading platform for websites, it seems fitting to explore all the ways that you can support multiple languages with WordPress. Here are some approaches for multilingual websites. August 26, 2019

Is Local SEO Only for Small Businesses?

Companies that do operate on a national level also need to implement SEO, but they can benefit specifically from local SEO? August 16, 2019

Web Design Trends vs. Fads: Two Insights to Help You Tell Them Apart

When considering which changes to implement in your website, you need to be able to tell the difference between web design trends and fads. August 6, 2019

The Role of Images in Mobile First Web Design

Today, about 70 percent of all online traffic takes place on mobile devices, and the average smartphone user spends a whopping 5 hours a day on their device. July 30, 2019

Make a Big Impact with Your Small Business Through a Website

As a small business, it can be easy to feel insignificant. How can a small business stand their ground, let alone thrive, in such an environment? July 26, 2019

Managing Cybersecurity and Privacy Concerns with Web Design

Cybersecurity is a major concern in the online world, especially when it comes to protecting personal information. A cyber attack occurs every 39 seconds, with the average cost of each stolen record resting at about $148 (which can lead to tens of millions of lost dollars for big breaches). Even small businesses are not [...] July 22, 2019

What the Best SEO Services Have in Common

When you want your business to be easily findable in the search results, you turn to SEO services for professional support. A competent and professional SEO company in Austin can help you to navigate ever-changing algorithms and strategies, as well as help you figure out which strategies work best for your particular business and your [...] July 19, 2019

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