In a recent video from Google, Matt Cutts explains his perspective on SEO and clears up the misconception that Google doesn’t like SEO providers. He states that there is such a thing as quality “white hat” SEO and if you find such a provider, you can benefit your own website as well as Google and the whole searchable Internet.
Watch the Video: Google Says SEO is Not Spam
He points out that good practices include finding the right keywords, structuring your website to be easily legible (able to be found) by a search engine, and making it relevant to the audience.
This is right in line with what WEBii does for its clients, and Matt is right – we really are helping people and Google. Because with every fine-tuning we make to your website’s relevance, we are helping the right people find the right information more efficiently. That is Google’s end goal.
Another thing mentioned in the video is that a good SEO provider will tell you the kinds of things they are going to do. This is definitely one of the ways we stand out from “black hats”. We really do tell you everything we are going to do during our proposal, and throughout the process we keep you informed about the tasks we performed.
And an important point is that we do all those things manually, with human intent. There are plenty of small SEO services out there that will promise you the moon (or several moons) for the price of a few Big Macs. Let’s be realistic – how can they make that work unless they are just using basic automated software? What quality of service can you expect from them?
Our “white hat” techniques are proven techniques, and we are seeing stellar results for our clients. Our clients are succeeding on Google because we are pushing good quality, relevant content – and to the right people (your actual customer!).
So do you have a “black hat” SEO experience? Did someone promise you that “number 1” ranking and not deliver? Share your experience with me, and let us know if you would like to learn more about the right direction.
