Quick Tip: Your Digital Business Card

How do you sign your outgoing email?

Does that signature reflect the image you want to be projected for your business?

Your outgoing email signature not only communicates your contact information but can also be a great way to drive visitors to your website. A standard email signature format for your company conveys professionalism and guarantees that your customers always have the contact information they need.

If your company has matching business cards, maybe it should also have matching email signatures. This conveys consistent branding across all those email messages you pass back and forth to your clients, prospects, and referrals.

HTML can be used in most email programs to add color, bolded text, and even a logo image to your signature. But remember that at least a small percentage of people may not be able to view a “pretty” HTML email, so at least some basic text information should be included to ensure that all audiences can see, at minimum, your name, and contact information.