Business owners commonly hesitate when we ask: “What will your domain name be?” Sometimes, they are lucky enough to have a unique and simple business name that is available to register as a .com. But more and more often these days, those names just are not available. Here are a few tips to help you narrow the web address challenge down:
- Strive for .com. .com is still the most popular of the name extensions, and the one that comes to people’s minds first. Plus, if your competitor already has the .com version of your preference, it is dangerous to register the .net or .info – because chances are a chunk of your customers will get confused and visit your competitor’s site – or worse – email them!
- Use geographical words. Consider where your customers are and incorporate the city, state, or region name with your product type or service. (For example: The Wizard of Oz sets up OzWizardry.com)
- Consider your audience. Are you hoping to gain a lot of search engine traffic? Then strive for keywords in your domain. Are you primarily formatting this name for the human eye? Choose a name that is easy to spell and easy to remember. Are you planning to focus on solely paid internet ads that drive traffic to your website? Then the perfect domain name is not as important.
- Mary Poppins doesn’t make very good domain names. There is a limit to how long your domain can be, so keep it simple and brief if possible. Silly rhymes with more than 6 words aren’t going to fit the bill.
